Website care
Content updates, new pages and fixes as the clinic changes. HotDoc booking keeps working across the site.
Case study ยท GP clinic
Looking after Yokine Medical Centre.
We've managed the clinic's website, SEO, social media and Google Ads since 2025.
Yokine Medical Centre
Yokine, Perth WA
Website careSEOFacebook & InstagramGoogle AdsTracking
2025
The brief
They had a website. They needed someone to run it.
Yokine Medical Centre is a busy general practice in Perth's inner north. They wanted one team to keep the website current, post on Facebook and Instagram, and run Google Ads that bring in local bookings.
We do all of it on one monthly plan, with tracking in place so the clinic can see what each channel brings in.
What we delivered
What we run for them each month.
SEO
We reviewed how the site performs in search and tuned titles, headings and copy for how people in Yokine look for a GP.
Facebook & Instagram
Posts planned, written, designed and scheduled each month, with clinic news and updates.
Google Ads
Search ads for people looking for a GP nearby. A flat management fee, and ad spend goes straight to Google.
Tracking
Google Analytics 4, Google Tag Manager and the Meta Pixel are in place, and Search Console shows how the site appears in search.
The website
Kept up to date, so patients see the right details.
Doctors join, hours change and services get added. We update the site so it always matches the clinic.
- Updates for doctors, services, hours and notices
- HotDoc booking working on every page
- Billing policy and service details kept current
SEO, analytics & tracking
Measured every month.
Tracking covers the website, Google and Meta, so changes are based on what patients do.
Google Tag Manager runs the tracking and sends events to Google Analytics 4 and the Meta Pixel. Search Console shows which searches bring people to the site, and we feed that back into the SEO work and the Google Ads keywords.
Google Analytics 4Google Tag ManagerGoogle Search ConsoleMeta PixelGoogle AdsHotDoc
SEO analysis
Where the site ranks for local GP searches, and where it misses out.
On-page fixes
Titles, headings and copy updated to match how patients search.
GA4 & Tag Manager
Analytics and conversion events, managed in Tag Manager.
Meta Pixel
Measures visits that come from Facebook and Instagram.
Social media
Facebook and Instagram, posted every month.
We plan, write, design and schedule the clinic's posts, so both pages stay active without taking staff time.
See the pages: Facebook ↗ Instagram ↗
Google Ads
Ads that bring in local bookings.
Search campaigns for Yokine and nearby suburbs, checked and adjusted every month.
- Keywords built around local GP searches
- Conversions tracked through Google Tag Manager
- Flat management fee, with ad spend paid to Google directly
“Sourcewise made the whole process easy. Our new site looks great and patients can actually find us online now.”
Want this done for your clinic?
Book a free call. We'll look at your website, Google profile, social and ads, and tell you what we'd fix first.
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