Website design & build
A mobile-first site with a page for each service, doctor profiles, fees, news and careers. Every page links to HotDoc and HealthEngine for online booking.
Case study ยท GP clinic
A new website for Morley GP.
The practice changed hands in 2026. We built its brand-new website, announced the relaunch, and now run its social media and ad campaigns.
Morley General Practice
Morley, Perth WA
WebsitePaid adsLanding pagesTracking & reportingSocial mediaSEOGoogle Business Profile
2026
The brief
Relaunching a local GP under new owners.
Morley General Practice is an established bulk billing GP serving Morley, Noranda and Perth's north-eastern suburbs. In 2026 the practice changed hands, and the new owners wanted a website and marketing to match the relaunch.
We came in at the handover. We built a brand-new website and ran "coming soon" posts before the doors reopened. Then we launched paid campaigns on Google and Facebook, each aimed at a different group of patients and sent to its own landing page.
Google Tag Manager and the Facebook Pixel track every step to a booking. The owners get a detailed report on where the ad money goes and what patients do on the site, and we use it to improve the booking flow.
What we delivered
What we built, and what we still run.
SEO analysis
We researched how Morley patients search for a GP, skin checks and vaccinations, then wrote the titles, headings and page copy to match.
Google Business Profile
Set up with the right categories, services, hours, photos and booking link, so the clinic shows up in Google Maps.
Analytics & tracking
Google Analytics 4, Google Tag Manager and the Facebook Pixel, with booking clicks to HotDoc and HealthEngine tracked as conversions. Search Console verified and the sitemap submitted.
Social media
"Coming soon" posts before the relaunch, then monthly posts planned, written and scheduled for the clinic.
Google & Facebook ads
Campaigns for different patient groups, each with its own landing page, and a detailed report on spend and results.
The website
Built for patients on their phones.
Most patients visit on a phone and want to know three things: can I book, when are you open, and do you offer what I need. The first screen answers all of them.
- Ten service pages, from general and children's health to skin checks, mental health and telehealth
- A profile page for each doctor
- HotDoc and HealthEngine booking, plus click-to-call, on every page
- Fees, patient information and opening hours one tap away
- MedicalClinic schema with the address, hours and suburbs served
- News and careers pages the clinic updates itself
SEO, analytics & tracking
Set up to be found.
Before we wrote a page, we checked what people in Morley type into Google when they need a doctor.
That research set the site structure: one page per service, each aimed at the searches patients use, with local terms for Morley, Noranda and Dianella. Each page has its own title, description and heading. Google Tag Manager connects the site to Google Analytics 4 and the Facebook Pixel, and Search Console shows which searches bring people in.
Google Analytics 4Google Tag ManagerGoogle Search ConsoleGoogle Business ProfileGoogle AdsFacebook PixelHotDocHealthEngineSchema markup
SEO analysis
Keyword and competitor research for GP searches around Morley.
On-page & technical SEO
Titles, descriptions, headings, internal links, sitemap and schema.
GA4 & Tag Manager
GA4 and Facebook Pixel conversion events, all managed in Tag Manager.
Search Console
Verified, sitemap submitted and linked to the Business Profile.
Social media
Social media, posted every month.
It started with "coming soon" posts in the weeks before the relaunch. Now we plan, write, design and schedule the clinic's posts, so their pages stay active without taking staff time.
Google & Facebook ads
Paid campaigns, tracked to the booking.
We run campaigns on Google Search and Facebook for Morley and nearby suburbs. Each one targets a different group of patients and sends them to its own landing page.
- A landing page for each campaign
- Booking clicks to HotDoc and HealthEngine tracked with Tag Manager and the Facebook Pixel
- Detailed reports on ad spend and patient activity, used to improve the booking flow
- Flat management fee, with ad spend paid to Google and Meta directly
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